About Datum

About us

A design-build operator and a brand operator. Both still in the work.

Adam and Ashley have run the workflows they're teaching — from demo and trades all the way to $13.8M in revenue. Everything in the cohort is grounded in operating work at KBF.

Founder · Datum · KBF Design Gallery

Adam Vellequette

Adam grew up in his family's remodeling business — demo in high school, then tile, cabinetry, and framing alongside KBF's tradesmen before moving into sales and operations. In 2021, he and his sister Ashley bought the company at $5.2M in revenue; by 2025 it reached $13.8M. Every bottleneck he solved along the way became part of the Datum method.

Florida Design · Seaglass Award · 2024, 2025 Architectural Digest · Excellence in Design Orlando Magazine Home Design Awards · 2022-2026 Golden 100 · Top Private Cos. · OBJ Qualified Remodeler Top 500 · since 2012 Custom Builder Online · AI in Building and Design · 2026 Revenue · 2021 → 2025 · $5.2M → $13.8M

Datum Collaborator · KBF Design Gallery

Ashley Sheaffer

Ashley started at KBF as a receptionist straight out of college, earned her NKBA certification as a kitchen and bath designer, rose through sales management, and became co-owner alongside Adam in 2021. She knows the workflows from the ground up — which is exactly why she understands what AI should and shouldn't touch.

Women of the Year · Orlando Magazine · 2022 40 Under 40 · Pro Remodeler · 2025 NKBA Certified Kitchen & Bath Designer NKBA Essence of Luxury · 2025 Women at WIRC · AI workflow feature · 2026 Parade of Homes Orlando · award-winning work Orlando Magazine Home Design Awards · 2022-2026